EXPERIENCE

insurwave

Senior Product Designer
November 2022 - Present

  • Designed Aviation Exposure, a new 0-to-1 product module, from research to launch, partnering with Product and Engineering leadership to retain 100% aviation clients and increasing client base by 50%

  • Ran iterative research (interviews, surveys, Hotjar behavioural analysis) to identify friction in existing features and influenced roadmap items to help solve user pain points

  • Built and own the Figma design system using tokens/variables complying with WCAG. Collaborated with Engineering for Storybook integration, increasing consistency across the platform and reducing build times by roughly a third

  • Created AI-assisted wireframes and prototypes, presenting designs to clients, and handing over to product & engineering teams for delivery

  • Created brand marketing collateral to support CRM/social campaigns and conferences

  • Designed employer brand initiatives - office interior branding, HR collateral, and merchandise

AMAYSIM

Design Lead
February 2021 - June 2022

  • Managed a small team of designers, setting design direction and running regular career development and performance reviews

  • Set design direction connecting brand strategy to business goals; translating stakeholder objectives into consistent design decisions across all channels

  • Created monthly and quarterly multi-channel campaigns (retail, digital acquisition, CRM, and social content) maintaining brand consistency and messaging

  • Introduced new ways of working (Adobe InCopy/InDesign) that improved cross-functionality with Finance, to deliver four annual reports that were on brand and more importantly, accurate

Digital Designer
August 2017 - January 2021

  • Led how the the animation/motion graphics of the brand looked and felt across all channels - social posts, website content, app micro animations and transitions, and digital acquisition ads

  • Collaborated with the Content team to create short and long form content for our social accounts to help support Content strategy (brand awareness and conversion)

  • Designed monthly and quarterly campaigns that ran across multiple channels - website banners, digital acquisition ads, retail POS and packaging

  • Designed UI for the mobile app:

    • Led and designed screens to help users verify their identity using different forms of official documents, utilising visual representations of each documents and animations to highlight what each field was asking for. In turn, decreased incorrect form submissions by 37%.

    • Added a new feature, Unlimited Data Banking, into the app’s main screen to help visualise how much data users were saving, which type of data they were currently using, and if provided warnings if they were running low

ZIP

Digital Designer (Contract)
June 2017

Video editing and motion, animation, print, email design and responsive build, presentations, website, and social media.

Careerone

Digital Designer
March 2015 - May 2017

Digital experience, website, UI and prototyping, email design and responsive build, presentations, photo manipulation and retouching, print, and social media.

EDUCATION

university of technology, sydney

Bachelor of Design (Visual Communications) with Second Class Honours
Sub-major in Public Relations
2009-2012