amaysim is Australia’s largest mobile virtual network operator servicing over 1 million customers.

My time at amaysim has seen me design for a varied range of mediums; website, social media, video content & production, photography, animation, print, app, digital and OOH advertising.


After years of being off brand, 2021 was the year that the app finally got it’s deserved refresh. We also added much needed functionality of activation and onboarding onto the app – focusing on the app first approach.


The new brand platform also allowed us to refresh the website to create a seamless end-to-end journey that was finally on brand.

amaysim x ACN

Launching as ACN’s first provider to offer mobile pre-paid plans, this video was created to engage and excite the ACN network at their bi-annual conference. From script to storyboard, and then creation, the animated video was a success and received great feedback from the organisers of ACN.

Cost of Living

Partnering with author of ‘Kill Bills’, Joel Gibson, we created a video series of money saving tips ranging from mortgages, health insurance, and in this instance, streaming services.

Hey Alexa

After partnering with Amazon on the release of their new smart hub, this video was shot and edited to show what skills Alexa could do. Shot entirely within the office (yep, that’s not a bedroom!), the team managed to create a short and informative video for customers to quickly absorb Alexa’s capabilities.

2019 wrapped

After being given some data to showcase to the company, my task was to create a retrospective story for the year of 2019 in a visually engaging way, in just two days. Using the vibrant and bold colour palette, coupled with large typographic and infographic depictions of the data, I was able to create a morale-boosting and celebratory video for the company.

Subscription Energy

In response to the way the energy market in Australia was going, amaysim created a subscription energy product to combat the issues of bill shock. With a foundation of mobile, this video was created to help explain how the product worked, using mobile plan terminology to get the points across.